Turning an established personal brand into a 100,000+ subscriber channel.

A YouTube audience for her education business.

Katelyn had built a deeply loyal audience through years of blogging and photography education. She already had strong courses and email funnels. What the business needed was a recurring way to reconnect with longtime followers and introduce her teaching to photographers who had never encountered it.

I had followed Katelyn’s work since college and understood both her audience and the wedding photography problems she could solve. I encouraged her to launch YouTube as a discovery engine and a more personal way to teach. I built a YouTube workflow around her teaching style and the needs of her business.

I led the launch, topics, outlines, formats, graphics, filming, talent direction, editing, titles, thumbnails, publishing, and iteration.

Finding a new way to reach photographers.

I saw an opportunity for Katelyn to approach gear reviews from her perspective as a working wedding photographer. We added camera and lens coverage alongside her education content, and those videos became a major source of discovery for the channel. They introduced new viewers to her practical experience and gave them a path into the rest of her teaching.

We published weekly for more than four years and once completed more than 90 consecutive weeks without missing an upload. When Katelyn was unavailable, I occasionally developed a relevant topic and hosted the episode myself to keep the promise we had made to the audience.

My role

• Video concepts, scripts, outlines & upload schedule
• Filming, on-camera direction & complete editing
• Titles, thumbnails & YouTube Studio analysis
• Series development & content supporting course launches

Series like Wedding Day 101, Behind the Image, and her Canon R6 videos gave photographers useful answers and a reason to come back.