Tyler Herrinton · Richmond, Virginia
I help creators and media teams turn strong ideas into video podcasts, YouTube series, and films that build audiences.
I bring YouTube strategy, production, editing, packaging, and publishing together. With 15 years of hands-on experience across filmmaking, photography, and design, I can help shape the approach, lead the production, and carry the work through final delivery.
What I do
I shape the idea and packaging together around who the video is for, why they’ll click, and what will keep them watching.
I capture the footage and gather the material to tell the story, with the hands-on skills to make it look and sound great.
I bring everything together in an edit that tells a clear story and respects the viewer’s time. What we learn after publishing helps make the next video stronger.
Explore my work
Audience, formats, production systems, publishing & growth
Controlled lighting, camera craft, audio & talent direction
Real people, documentary films & stories beyond the studio
Technical editing, color, sound & consistent delivery
Looking for a golf production partner? Explore golf & sports production
Selected YouTube work
Katelyn James
I proposed YouTube as a new discovery engine for Katelyn’s education business. I helped launch the channel and owned the process, from ideas and scripting to filming, editing, and publishing, for more than four years. My understanding of her audience, paired with what we learned from each video, shaped the channel’s direction and growth.
In Katelyn’s words
“Tyler is the reason I have 115,000 subscribers on my YouTube Channel. He didn’t just film content for me, he produced and directed every single episode.”
Matt Scharff
Matt had an established audience, but his channel had gone quiet. I brought a plan built around stronger video ideas, intentional packaging, and consistent uploads, using Shorts to reengage viewers and help drive growth. I owned the entire process, from strategy and filming to editing, Shorts, and publishing. The channel passed two million views in our first month of weekly long-form videos and Shorts.
The Goulet Pencast
I developed the idea for the Goulet Pencast, a video-first podcast for fountain pen enthusiasts. Working with hosts Brian Goulet and Drew Brown, I helped shape and refine the format into a show that built a deeply engaged community, with hundreds of comments on every episode, recurring jokes, and viewers returning each week. I produced and edited nearly 150 episodes and helped build a studio the hosts could operate themselves.
Good Good
Good Good has more than two million subscribers and a loyal audience that knows its style. I stepped into the team and contributed to published videos from the outset, working quickly and independently with minimal direction. By studying their content and understanding the brand, I delivered edits that fit naturally alongside the team’s own work.
A few of the creators & companies I’ve worked with
Watch the work
Three complete videos. Editing, cinematography, and storytelling.
Complete edit, cinematic opening, tracers, color grading & audio mixing.
Sean’s team sent me the footage for this 36-hole video. I handled the complete edit and finishing, integrating the graphics they supplied and matching the channel’s established style.
Concept, directing, cinematography, interviews & editorial direction.
I spent three days at Seasons Yield Farm filming the baking, family life, and community gathering, then returned for interviews. The film brings together the patient observation and cinematic storytelling I love most.
An external post-production partner handled the edit under my story direction and review.
How I made the film ↗Filming, interview lighting, story edit, color grading & audio mixing.
Across two evenings, I filmed interviews and captured the tutoring program as it happened. I turned a small classroom into an interview space, then built the story from the conversations and the moments we captured.
Technical depth
Primary tools Premiere Pro · After Effects · Audition · Photoshop · Lightroom · Frame.io
Full-time or freelance
I work with creators, brands, and established production teams on ongoing YouTube channels and individual projects. I can help shape the approach, lead the production, own post, or fit into an existing workflow wherever experienced support is needed.
I’m especially excited by creators and brands with a distinct voice, perspective, or access to share. I want to help turn that into YouTube videos that give audiences something they haven’t seen before and build something the team is proud of.
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About me
When I pick up a new hobby or interest, I want to learn everything I can about it. That curiosity took me from photographing weddings in college to building an international photography and filmmaking business with my wife, Ashley. It also turned my passion for YouTube into a career producing videos for some of its biggest creators.
I’m always watching, studying, and paying attention to what’s happening in the world of YouTube. I want to understand what’s changing, what’s connecting with audiences, and how that should shape what we make next. Whether I’m learning a new niche or joining an established team, I put in the work to understand it and contribute.
I combine my passion for YouTube with a background in filmmaking and storytelling. I can help figure out what we should make and why, then bring the technical skills to make it happen.
I live in Richmond, Virginia with Ashley and our four young kids. Outside work and family life, I’m usually following Formula 1 or trying to find time for a round of golf.
The experience behind the work