YouTube strategy & channel production
Strong ideas. Intentional packaging. The skills to bring it all together. I combine a deep understanding of YouTube with hands-on filmmaking, from the first concept through publishing and learning what works.
Explore my approach ↓01Strategy & planning
Success starts with an idea the audience cares about. That’s why I think about the idea, title, thumbnail, and opening together. The packaging gives people a reason to click, and the opening confirms they’re in the right place.
I build the plan around that promise, choosing a script, outline, or clear story beats that fit the creator. Before filming, we know what we need to say and capture to deliver a video worth watching.
YouTube packaging
Selected titles and thumbnails from my work with Katelyn James. Each gives viewers a clear reason to watch, from choosing a lens to learning a new tool.
325K views
2.1K subscribers gained
The price contrast sets up a buying decision. The title asks whether the difference is actually noticeable.
259.9K views
3.9K subscribers gained
The thumbnail names a specific camera problem. The title adds the personal experience of figuring it out.
135.1K views
2.8K subscribers gained
A familiar software icon and a clear beginner promise tell viewers exactly who the video is for.
Video results from YouTube Analytics snapshots. Totals reflect the full video’s performance, not an isolated thumbnail test.
Photography & design
I bring photography, compositing, and design together to make the idea clear at a glance and fit the channel’s voice.
I shoot dedicated thumbnail photos so the image can support the idea. For this Matt Scharff video, I used my photograph of Matt and Marissa to create the final alternate-shot thumbnail.
For HoneyBook’s Independent Business Podcast, I worked with their designer to build a cohesive thumbnail system. We brought the episode’s topic forward and used consistent colors and layouts to make the show easier to recognize.
Two different episodes showing the change in visual approach.
02Production & execution
Once we have the idea, I go out and make it happen. In the field or in a studio, I have the technical range to capture the footage and create or gather the assets we need to make a compelling video.
The setup changes with the concept. The standard stays the same: strong visuals, clear sound, and material that brings the idea to life for the audience.
A filming day with Katelyn James
03Editing & finishing
I shape the footage into a clear, engaging video, knowing what to keep, what to cut, and where the viewer needs more explanation. The pace and style should fit the audience, whether that means energy and movement or a clean, simple edit.
Fast, organized workflows let me focus on the decisions that make the video better, then carry that care through the color, sound, and graphics.
In practice · Goulet
A-roll, detailed product footage, and supporting visuals that make the explanation easy to follow.
04Publishing & learning
Before a video goes live, we already have a plan for the first 24 hours: packaging, publishing, and promotion. Shorts, social posts, and email each have a role when they fit the channel.
Once it’s live, I’m paying close attention to the analytics and comments. I review what’s connecting, test alternatives where appropriate, and use what we learn to shape the next video.
With Matt Scharff, this approach supported a return to weekly videos and Shorts, reaching over two million channel views in our first month of regular posting.
Read Matt’s case study ↗I make clips and standalone Shorts with their own hook and payoff, shaped around the channel’s audience and goals.
Working together
Some creators want help shaping the direction. Others arrive with ideas and scripts and need someone to make them stronger. I adapt to the person and the team, taking ownership where it’s needed while preserving the voice that makes the channel theirs.
That might mean developing concepts and outlines, strengthening an opening, or setting the publishing schedule and keeping reviews moving. I can carry a video from idea to delivery or work alongside your existing team.
There’s room to experiment, too. I bring recommendations, ask questions, and stay open to ideas. After publishing, I look at the results and audience feedback with the creator so we can learn from each release and make better decisions together.