Matt Scharff · Case study
Building the strategy. Owning the execution. Creating momentum.
Matt had an established audience, but his channel had gone quiet. I brought a plan built around stronger video ideas, intentional packaging, and consistent uploads, using Shorts to reengage viewers and help drive growth. I owned the entire process, from strategy and filming to editing, Shorts, and publishing. The channel passed two million views in our first month of weekly long-form videos and Shorts.
A strong personality. An underused channel.
Matt had major name recognition through Good Good and a passionate personal audience, but his own channel had gone largely quiet. The opportunity was to build on that recognition with a clear channel direction, intentional packaging, and a consistent publishing schedule.
I also saw an opportunity to show more of Matt. Viewers knew the energy and humor he brought to Good Good, but his personal channel could reveal the more thoughtful and intentional person I encountered when we began working together.
I used repurposed Shorts in November and December 2025 to reactivate the audience and prove the approach. In January 2026, we began weekly long-form publishing supported by Shorts and intentional packaging.
Across three to four trips to Dallas, we typically filmed five or six videos at a time. Matt coordinated courses and local access; I traveled with my own production kit and carried each video through filming, editing, graphics, titles, thumbnails, publishing, and performance review.
My role
- Channel direction, format experiments & upload schedule
- Solo filming with my own equipment
- Editing, graphics, tracers & social clips
- Titles, thumbnails, publishing & performance analysis
Selected videos